1. January 16, 2012

    10 Social Media Predictions for 2012

    It’s no secret that social media is more important to business (not to mention everyday life) than ever before. But can it continue to grow and morph or will it eventually get pushed to the side in favor of the next big thing? Here are our top ten predictions for social media in 2012. (Read more…)

  2. January 13, 2012

    Can Google Plus Stand the Test of Time?

    Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)

  3. December 9, 2011

    PR Strategies That Seem Counterintuitive

    Once in a while, in your PR life, you must make decisions that seem to not only go against the grain, but actually completely against the message you’re trying to send. But what counts is the long-term result, even if the short-term results don’t seem to lead there. (Read more…)

  4. November 3, 2011

    5 Things You Probably Didn’t Know About LinkedIn

    It’s the little social media website that could! LinkedIn has been around way longer than you probably realize, but only recently has it experienced success. Now, everyone who’s everyone uses it. But how much do you know about the premiere professional social media website? (Read more…)

  5. October 14, 2011

    How to Capture the Facebook Timeline Market Early

    Because Facebook’s big redesign, “Timeline,” hasn’t officially been released yet, you still have plenty of time to plan how you can take advantage of this “life organization” feature for your business. While Facebook users will initially balk at the big change and threaten to leave, eventually they will settle down and work with what they’ve been given. This is where you step in. (Read more…)

  6. October 12, 2011

    5 Tips for Creating a Killer Infographic

    Recently, I discussed some of the reasons I feel infographics make for great press releases. They also work for blog posts, marketing pieces, linkbait, and more. (Read more…)

  7. October 11, 2011

    How to Foster an Online Community

    Social media isn’t just about gathering as many customers as you can, like little prizes. It’s about establishing and maintaining a community. It’s one thing for a zillion people to click “Like” on your company’s page, but if they aren’t buying your products, who cares? (Read more…)

  8. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  9. September 19, 2011

    Social Media on the Rise or Decline?

    Is social media rising to the top or sinking to the bottom when it comes to advertising and marketing? It seems like you get a different answer depending on who you ask. Some say that it’s on the decline, that people are beginning to realize there’s no replacing a real live human. Others say that’s ridiculous and there’s no time like the present to jump on the bandwagon! (Read more…)

  10. September 16, 2011

    5 Things You Probably Didn’t Know About Facebook

    Facebook is a website many of us use everyday, whether for personal or business use. Though you might think you know everything about the leading social media website, it holds at least a few mysterious and unknown facts that may surprise you. (Read more…)

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