embargo

June 8, 2010
A Closer Look at Embargoed Press Releases

In some cases, a press release is embargoed. That means that although the press release is distributed to key members of the media, the news organizations are asked not to report on the story until a specific time. As an example, a company may send samples of their product to be reviewed on various blogs, magazines, etc. However, they may request that the reviews or any information about the product aren’t published until closer to the product’s official release date. (Read more…)
January 19, 2009
Protecting an Embargoed Press Release

There’s nothing better when a public relations rep sends a journalist a press release that is “under embargo.” This means the reporter can’t publish a word regarding the contents of the press release until the after a certain date and time. But in this day and age, journalists and public relations professionals alike may find that a press embargo isn’t as secure as they might think. (Read more…)

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