Can Ignoring a Crisis Make it Disappear?

When a crisis hits, your main goal is to minimize the collateral damage to your organization. But rest assured, even if you don’t feel you’re at fault, your brand is sure to suffer. However, the way you handle your crisis response can either serve to mend relationships and cut down on long-term damage, or pe… Read more

So You Just Offended a Large Portion of Your Customer Base…

Well, it finally happened. The dreaded day when you wake up and realize those 10,000 emails in your inbox means you’re going to have a very bad day…week…month. You or another member of your team posted something online or your company ran a commercial and now thousands of people are clamoring for your head. … Read more

Don’t Let Customers Dictate the Conversation

When communicating with your customer base, you may make the mistake of thinking they run the show. After all, they have all the money, which you desperately want and need. They have the desire to buy from you so you naturally feel like you have to cater to their every whim.

For the most part that’s true. Howev… Read more

Reaching the “Unreachable” Audience

“I know we’re selling countless NASCAR pins to our southern blue collar base,” you say to yourself one day, “but I feel like we’re growing stagnant. How can we reach the rest of America with our fine product? I especially want to reach the hipsters in San Francisco.”

Thus begins one of the toughest challenge… Read more

How to Monitor the Web for Brand Mentions

Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company.

It’s vital that you take a proactive appro… Read more

Is Customer Service Now Part of PR?

Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, bas… Read more

How to Use Contests and Giveaways to Boost PR

So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite … Read more

Developing a Comprehensive Public Relations Strategy

Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy.

The goal of public … Read more