1. January 5, 2012

    Building Your Social Media Team

    Looking to finally usher your company into the age of social media? To do so, you’d best be served by putting together a social media team. While it may sound like a bit of a daunting task, these pointers can help simplify the process and get you active on Web 2.0. (Read more…)

  2. November 18, 2011

    What’s the Next Big Innovation in PR?

    Scores of PR Pros around the world are always looking for the next big thing. The truth is, it’s really hard to accurately predict what awaits us in the future. We can only speculate on the evolution of current trends and practices. (Read more…)

  3. October 18, 2011

    What Google Hangouts Can Do to Your Business

    Although Facebook is getting all the attention right now due to its recent and upcoming changes, there is still a lot of information to mine from Google Plus. Namely, its Hangout feature is one of the most interesting features to be found on social media today. Of course, that may just be hyperbole, but I’ll try to prove it’s not. (Read more…)

  4. October 5, 2011

    How to Monitor the Web for Brand Mentions

    Online reputation management is essential. Almost everyone is involved in social media these days. Your customers are all over Facebook, Twitter, blogs, review websites, message boards…you name it. And in some cases, they might be talking about your company. (Read more…)

  5. August 23, 2011

    How to Utilize the “Hangout” Feature on Google Plus

    Though it just seemed like a funky add-on in the beginning, Google Plus’ “Hangout” feature quickly became one of the most talked about features. This was no doubt due to the ingenuity and creativity of the social media site’s users, as they quickly turned what was a simple Skype-style chat window into a full-fledged social experience. (Read more…)

  6. May 16, 2011

    What Lessons Can Be Learned From Sony’s Response To Its Network Crash?

    If you’re a PlayStation 3 owner, you probably already know that Sony’s PlayStation Network was hacked about three weeks ago, causing major server outages and possible security breaches with millions of customers’ private information. (Read more…)

  7. March 23, 2011

    Is Customer Service Now Part of PR?

    Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, basically, the same kind of business we’re used to? (Read more…)

  8. February 23, 2010

    How to Use Contests and Giveaways to Boost PR

    So you’re a PR pro, and the company you represent is trundling along, but hasn’t exactly been in the spotlight lately. Business is good, but the company is starting to slip out of the public eye. Unfortunately, there’s no new “news” in sight to interest the media or excite your customer base. What to do? (Read more…)

  9. May 18, 2009

    Developing a Comprehensive Public Relations Strategy

    Public relations is not just blindly writing press releases or pitching journalists, but a comprehensive strategy designed to promote your business. The following steps should help you determine whether or not your company has developed a comprehensive public relations strategy. (Read more…)

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