How to Build a Brand for Your Small Business

Statistics reveal that branding consistency can raise a small business’s revenue by 20%. In fact, 85% of organizations have their brand guidelines readily available.

If you want to grow your business, you need to build a brand. Building a brand is much simpler than you realize if you stay consistent.

He… Read more

5 Good Reasons to Consider Repositioning Your Brand

In the early 1950s, Marlboro had a problem. The company that was, at the time, known for selling “Mild as May” woman’s cigarettes had low sales due to studies linking lung cancer to smoking. They needed to do something to spike sales and reach a new audience. Men wanted to smoke filtered … Read more