boilerplate

May 24, 2011
What Should Be in Your Press Release’s Company Boilerplate?

While the idea of the boilerplate has gone out of fashion in press releases, they are still one of the best things you can do to make the process easier for yourself. A “boilerplate” is basically an “About” section that details all the important aspects of your company. Why is this important to include? Unless there is some drastic overhaul of the way your business performs, the boilerplate should rarely change. (Read more…)
December 1, 2009
Five Ways to Make Your Press Release Stand Out in a Crowd

As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a company executive, company boilerplate paragraph, contact information for media seeking more information. (Read more…)
March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade

Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

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