What Is a Boilerplate in a Press Release? The Ultimate Guide
What is a boilerplate in a press release a boilerplate? It’s the DNA of your company’s first impression in a press release. Often, it’s the last thing read but the first to linger in the memory of journalists and readers alike.
It’s that final punch in a press release that tells wh… Read more
Fundamental Elements You Need to Write a Press Release
When you write a press release, you’re going to need to come up with a headline for it. If possible, you should try to include the words “show,” “reveal,” and/or “allow” in it.
According to a recent study, using these words in the headline of a press release wi… Read more
Hot Tips for Writing a Better Boilerplate
Would you believe me if I said the boilerplate was one of the most important parts of your press release? Think about it – this is the chunk of text that gets used time and time again in every press release you send out. When you’re distributing press releases on a regular basis, that means your boilerplate is g… Read more
Editor’s Notes in Press Releases: Best Practices for 2026 (With Examples)
Press releases with well-crafted editor’s notes receive significantly higher media pickup than those without. Learn how to maximize your press release impact with our comprehensive guide to creating effective editor’s notes that boost both SEO performance and journalist engagement… Read more
Your Press Release Boilerplate: (2026 Guide + Free Template)
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Bottom Line Up Front: Your press release boilerplate is a standardized 50-100 word “About Us” section that appears at the end of every press release. It should include your company description, key differentiator, and website URL. A well-crafted b… Read more
Five Ways to Make Your Press Release Stand Out in a Crowd
As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a com… Read more