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February 3, 2012
How to Not Get Screwed When Hiring a Freelance Writer
We’ve discussed the positives associated with hiring a freelance writer. The right person can handle not only your press release writing, but all your content needs — from blogging to brochures and more. (Read more…)
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February 2, 2012
The 4 Grammatical Rules You Can Break in Blogging
One of the biggest mistakes new bloggers make involves the style in which they write their posts. What usually happens is a new blogger will write the way they were taught in high school English class – formal and in third person. However, what these new bloggers fail to realize is that blogging is not about being formal. (Read more…)
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December 16, 2011
Have You Lost Your Passion for Blogging?
The blogosphere is filled with so many stagnant blogs that it often feels more like a virtual cemetery than anything else. Why? Well, what usually happens is people get all fired up, start their blog, and come out swinging. But all that wild swinging leaves them fatigued and the next thing you know, they’re too tired to keep going. Then the blog dies off. (Read more…)
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May 31, 2011
How to Use Controversy Properly in Blogging
It’s one of the oldest tricks in the book. If you want to get people’s attention, do something controversial. People love controversy. Controversy sells. It puts all eyes on you, and it can drive tons of traffic when used effectively in blogging. (Read more…)
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March 14, 2011
Do PR Posts Sully Blogs?
We’ve all seen those blog posts: you’re reading along in your favorite blog, enjoying the wit and info, when out of the blue there’s an obvious shill for their business. Even blog posts disguised as tutorials can be off-putting when they come in out of nowhere. What happened? (Read more…)
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January 31, 2011
The 5 Little Blogging Things You Should Do Every Day
Back in November, I wrote a post titled “The 5 Little Things You Should Do On Social Media Every Day.” The post actually got quite a bit of attention, and I think it’s because people are always looking for ways to save time and get more done. (Read more…)
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January 4, 2011
7 PR Resolutions for 2011
As 2010 begins to wind down, I’ve already done my fair share of looking back on the year that was in PR. So now it’s time to start looking forward to 2011. And with the New Year comes resolutions. I have a lot of things I want to get accomplished in the upcoming year, but I’ve narrowed my list down to these 7 key resolutions. (Read more…)
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October 21, 2010
The Whys and Hows of Guest Blogging
You’re a busy person. You have work to do. Maybe you maintain your own blog, social media accounts, and marketing efforts. Why seek out another blogger and ask to write a post on his or her blog? Simple. Because guest blogging gets your name and ideas out in front of an audience that you might otherwise never have reached. (Read more…)
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September 30, 2010
20 Ways to Get More Quality Website Traffic
A website that doesn’t get traffic is a useless as a chocolate teapot. Without traffic, you won’t get any leads or make any sales online. It’s as simple as that. Of course, not all traffic is the same, and just any old traffic won’t do. What you need to focus on is driving quality traffic and getting visitors who are truly interested in your products and services. (Read more…)
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September 15, 2010
3 Types of Comments You Can (and Should!) Delete from Your Blog
Late last year, I wrote a post offering tips for handling negative blog comments. I said it then and I’ll say it again, I’m not a fan of deleting negative comments. I think blogging is about giving everyone a voice, and if someone disagrees with you, they should be allowed to voice their opinion. Sure, you might not like what they have to say, but it can spark a good discussion while showing your readers you don’t shy away from criticism. (Read more…)