Saving Face: A True Story

Many companies and PR pros go through it – suddenly you find yourself on the bad end of a negative campaign. Instead of making big bucks and becoming famous, you or your client is forced to quickly save face. Worse, it sort of feels like you’re in it by yourself.

But this isn’t true, and many have traveled this t… Read more

How to Write Perfect Email Pitches

Ah, the perfect email pitch. If such a thing exists, it’s extremely hard to nail down. And even a “perfect pitch” would need to be altered depending on who you’re sending it to, so it’ll never be the same.

With so much to think about, how do you even begin? Like most things, it’s best to start at the beginning. Wi… Read more

Is Customer Service Now Part of PR?

Now that things like social media are part of a PR pro’s daily life, it may seem that the job is becoming almost a customer service career. Updating Facebook to calm nerves, responding on Twitter to put out fires. Is PR really heading toward turning us into glorified customer service reps, or is it still, bas… Read more