bad news

January 4, 2012
How Affiliate Marketing Can Hurt Your Brand

Affiliate marketing allows you to pay people outside your organization to sell your product for you. If they make the sale, you pay them a commission. If they fail, they get nothing from you. Sounds like the ideal situation for your company, right? Well, not always … (Read more…)
April 14, 2009
The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)
March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade

Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)
March 5, 2009
Managing Public Relations Through the Strategic Press Leak

My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops. (Read more…)

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