1. April 14, 2009

    The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More

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    Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)

  2. March 18, 2009

    Turning Other People’s PR Lemons Into PR Lemonade

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    Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)

  3. March 5, 2009

    Managing Public Relations Through the Strategic Press Leak

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    My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops. (Read more…)