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April 14, 2009
The PR Fuel Mailbag: TV Interviews, Finding the Right Public Relations Firm, and More
Time to peek into the PR Fuel mailbag. This time around, readers wanted to know how to handle tricky media interviews, how to find a public relations firm at the right price, and more. (Read more…)
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March 18, 2009
Turning Other People’s PR Lemons Into PR Lemonade
Very few companies get PR. Many think a press release is a high-resolution PDF created on company letterhead that looks pretty. (Read more…)
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March 5, 2009
Managing Public Relations Through the Strategic Press Leak
My forte as a journalist was reporting bad news. Whistleblowers, inside sources, gossip–I loved it all. I got a tip, tracked it down, and then the newspaper splashed a big, nasty headline on my story. Sometimes, even my editors would have been surprised about how I got my scoops. (Read more…)










