4 Press Release Samples for a Product Launch
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Press releases are published, on average, between 500 and 1,000 times per day on newswire services. Most of the time, local and national outlets will simply ignore most of these releases. So, for yours to gain coverage, it needs to tick all the boxes. Writing a grea… Read more
How Long Should a Press Release Be? The Ultimate Guide
Yet thousands of others have written releases for their companies and non-profits. When you are writing a press release, you have to write one that stands out from the re… Read more
How to Make Press Releases Meaningful in the Age of the Coronavirus
Have you ever read a bad press release? Have you ever written a bad press release? It makes you squirm, wishing that the company understood you, or you receive bad feedback from your audience if you’re the one writing it.
Facebook Instant Articles: Get Started Sharing Your Content
Last year, Facebook introduced Instant Articles to get their toe in the publishing game. They also wanted to offer an option for faster downloads and better displays of content, which meant having the content open directly in Facebook’s app, instead an outside website. It started as a beta test with a few … Read more
Public Relations and Advertising
The application of public relations and the use of advertising are sometimes misunderstood, igniting a series of unanswered questions for companies needing to create awareness for themselves.
When do you use public relations? Why should you advertise? The best answer on both topics is “It depe… Read more
Corporate Mottos and the PR Power of SIM
A corporate motto that says — in as few words as possible — a lot about your product or service is key to strategic image management (SIM). SIM demands that you choose a motto that telegraphs your values and prompts people to respond positively to whatever you sell. (And ultimately, to buy it.)… Read more
The PR Power of Niche Markets
Consumers who really love your products or services can be thought of as your market’s “niche.” An economic recession should be a cue for companies to start looking at how their customers are changing their buying habits. As product choices continue to expand, consumers become increasingly more … Read more