I recently came across an article that asked if spelling and grammar mattered in press releases. The author makes the argument that “it doesn’t really matter how it’s written, it’s about what’s in them.” She goes on to say that most of your press release will end up on the cutting room floor anyway when the reporter turns it into a story. Now, she wisely points out that spelling and grammar make you look professional and carry some importance, but she concludes that misspelled words or misplaced prepositions aren’t really all that important in the end. It’s more about the story.
I don’t necessarily have anything against what the author said. She’s right—the story is what matters most at the end of the day. A mistake here or there won’t kill you, but I still say that spelling and grammar really do matter in your press releases. Why?
Want to make sure your press releases are error-free? Check out these great proofreading tips.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html