When composing business marketing materials or press releases, we constantly harp on the importance of producing “quality content.” And most of the information you will find on how to produce such content is focused on the writing process – which is paramount. However, there’s another piece of the puzzle that is often left out, and I’d argue it is just as important – editing.
You see, no matter how awesome of a writer you are, your work needs to pass through the critical eye of an editor, if for no other reason than to catch simple typos or misuse of punctuation. Failing to edit a piece properly can rob your work of that “it-factor” you seek to achieve.
However, if you are a small business owner, you may find yourself in the position where you don’t have another set of eyes to comb through your work. This leaves you in quite the difficult position – editor of your own work.
If you’re forced to proofread your own materials, follow these steps to become the best editor you can possibly be.
Don’t be scared to be critical of yourself. If you don’t, the reader will!
Leave a comment sharing your best editing tips.
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Download your free copy of 8 Shocking Secrets Press Release Distribution Firms Don’t Want You to Know here: http://www.ereleases.com/landing3.html