Tech Company Announces Licensing Deal
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Lexcycle Announces Support for Adobe eBooks in Stanza Reader

NEW YORK, Feb. 11, 20xx /PRNewswire/ — Lexcycle, the company behind the award-winning Stanza electronic book reader for the iPhone and iPod Touch, announced that it has entered into a definitive agreement with Adobe(R) to license PDF and EPUB rendering technologies as well as support for Adobe’s eBook content protection technology. The integrated technology will allow Stanza users to enjoy eBooks sold or loaned by any retailer or library, who distribute eBooks protected with Adobe Content Server 4.

With over 1.3 million users spanning 60 countries, Stanza is the most popular eBook reader for the Apple iPhone. Since its launch in July 2008, Stanza has supported the EPUB format, the International Digital Publishing Forum’s open XML-based standard format for reflowable digital books and publications. To date, Stanza users have downloaded over 3 million eBooks from a selection of over 100,000, half of which are available for free. The license agreement will significantly expand the selection of available titles to Stanza customers to include a wide variety of commercially published eBooks from major publishers.

“Stanza has become the most popular electronic book reader for the iPhone and iPod Touch by providing a great user experience, from the discovery and acquisition of content to the fine-tuned reading experience,” said Neelan Choksi, Chief Operating Officer of Lexcycle. “Licensing Adobe’s content protection technology will allow Stanza users to have a wider selection of eBooks, periodicals, and other content from around the world, secure in the knowledge that the content they purchase is based on open standards.”

“Stanza is a great iPhone application and the addition of Adobe PDF and EPUB with Adobe Content Server compatibility will make Stanza even more compelling,” said Bill McCoy, general manager, Digital Publishing Business at Adobe. “This collaboration is a significant step forward for Adobe’s overall strategy to enable publishers to deliver engaging, high-fidelity reading experiences across a wide range of mobile devices.”

Starting next quarter, Stanza will be able to read EPUB and PDF files secured with Adobe’s content protection technology from Adobe Content Server 4. The EPUB format has gained significant traction among major trade book publishers and industry groups such as the Association of American Publishers (AAP). With the upgrade, Stanza users will be able to purchase or borrow Adobe eBooks from the hundreds of retailers, academic and public libraries who distribute Adobe eBooks worldwide.

Availability

Stanza for the Apple iPhone and iPod Touch is available as a free download from the iTunes App Store. Stanza with support for Adobe DRM will be released in 2Q09.

About Lexcycle and Stanza

Lexcycle is a private company that strives to bring the digital reading revolution to readers around the world. With over 1.3 million users in 60 countries, Lexcycle Stanza is the most popular electronic book reader for the Apple iPhone and iPod Touch.

Contact:

Lexcycle
Neelan Choksi
Email
+1 503-396-4209

SOURCE: Lexcycle

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