Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.)

The newswire has it’s own very specific formatting requirements. There are formatting issues with both the newswire as well as…

Can I embed videos, pictures, or sound files in my press release?

Images and a video may be included either as simple links within the press release, or they can be embedded…

How many links can I have in my press release?

We believe having any more than five links in the average 500 word press release runs the risk of interfering…

How is word count calculated in my press release?

The headline, dateline (including city / state), boilerplate, and media contact information all count towards the final word count. If…