Why can I not keep the format I want? (fancy letterhead, funky font, pdf, etc.)

The newswire has its own very specific formatting requirements. There are formatting issues with both the newswire as well as the newswire’s partner websites that accept and re-publish these press releases. Therefore, we must send the press release in a format that is acceptable to the newswire… Read more

What’s the difference between free images and embedded images?

With the free image option, up to two images will be included on the PR Newswire press release website, prnewswire.com, but the images will not be included on any of the syndicated sites where your press release may be published.

To include your images in your press release on most syndicated sites which pu… Read more

Can I embed videos, pictures, or sound files in my press release?

Images and a video may be included either as simple links within the press release, or they can be embedded in the body of the release.

Simple Linking Option (no additional charge)

You can place any type of link within your press release, including links to videos, pictures, PDFs, and other types of multime… Read more

How many links can I have in my press release?

We believe having any more than five links in the average 500 word press release runs the risk of interfering with readability and may be viewed by search engines as a possible red flag. We believe you should list your url (offset in parantheses) after your first company mention in a press release, as well as … Read more

How is word count calculated in my press release?

The headline, dateline (including city / state), boilerplate, and media contact information all count towards the final word count.

If it is content that is being distributed as part of your press release, it is included in the word count.

The only exception to this is captions that are added to image(s) y… Read more