Writer’s Block, Your Press Release, and You
Does writer’s block really exist? Personally I’ve never experienced it. While this sounds like bragging it could be dumb luck – after all, most writers who talk about writer’s block have been around for some time and experienced it, so it’s not like I’m special. However, even when I’ve been faced with the r… Read more
Press Release Framework Tips
The Press Release Framework
A well-structured press release is crucial for communicating important news about your company, product, or event to the media and the public. The press release framework provides a systematic approach to organizing information in a clear, concise, and engaging manner. H… Read more
Why Your First Paragraph in a Press Release is Crucial to Success
There are many vital parts to a press release. Ideally, you want each and every aspect of the piece to be as amazing as possible, especially when you take into account how difficult it is for yours to get noticed by anyone.
However, you can get away with one or two slip-ups in some areas of your press release. F… Read more
The 5 Things BuzzFeed Can Teach You About Press Release Writing
It seems like I can’t go a day without seeing a link to a BuzzFeed article. Whether it’s 34 Things That Will Make ‘90s Girls Feel Old or 18 Shocking But True Celebrity Facts, people go crazy for BuzzFeed’s content. The popular site was valued at $200 million earlier this year, so clearly they’re doing somethi… Read more
Need Some Inspiration?
Are you having a blah day? Struggling to find the motivation to get started on your work? We all have these days. You wake up in the morning, ready to tackle the day, but after that first cup of coffee you just stare blankly at your computer screen.
Sometimes what we really need is a good kick in the pants, some gr… Read more
Oops! The Writing Mistakes in Your Last Press Release
It can be frustrating when a press release you’re particularly excited about goes absolutely nowhere. But even if you’ve gone over the writing several times there are a few mistakes you’ve probably missed and that’s what kept it from getting picked up. Instead of getting mad or frustrated, let’s take a lo… Read more
Crisis Management Can Help Avoid PR Nightmares
When the phone rang at midnight, I knew something was wrong. The caller was a spokesperson for a large, public technology company based in Silicon Valley: “We’re filing for bankruptcy in the morning. I wanted to let you know. We’re announcing it at 7:00 AM EST. Get the word out.” … Read more