Press Releases and SEO: What Are the Links Between the Two?

Do you need to boost your SEO as well as your brand’s authority at the same time? It may be time to consider press releases. Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize.… Read more

Your Web Site’s Role in Public Relations Success

As a web site consultant who focuses on the public relations role corporate web sites play, I’ve created the following quick tips for anyone to evaluate the public relations success of their web site. As you read this article, open your browser and see how your web site measures up.

1. Site map. Site m… Read more