5 Reasons to Use an Infographic as a Press Release

People have been declaring the press release dead for a while now, and while I don’t agree with that assessment, I also think it’s time to push the boundaries of what a press release can be. These days, there are social media press releases, press releases with video embedded, and a range of other variations … Read more

How to Restore Confidence in Your Customers When You’ve Failed

Well, you goofed. Big time. The Twitterverse is ablaze with anger, your Facebook feed is filled with seething rage, and the national news has even given the story airtime. Your face is red and soon your profit margins will be, too! Unless you do something.

But is there any coming back from a huge faux pas like … Read more

Using Customer Pain Points to Tell Your Story

You want to tell your story, but you just don’t know how. How do you grab the journalist’s attention and make them say “Wow, this is a story I have to cover!”?

First, let me tell you what you don’t do. You can’t bore the journalist into becoming interested in your story … Read more