The Dos and Don’ts of Press Release Writing
When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.”
Check out these press release writing dos a… Read more
Top 7 Media Relations Mistakes
In your dream world, media relations would probably consist of getting in touch with a news reporter or a blogger, telling them your story, and getting all the coverage you want from them. Unfortunately, the reality is much different. … Read more
Top 5 Tips for Writing Killer Press Release Headlines
Press Release Headlines
Without a headline that demands attention, your press release will never have a chance of getting serious exposure. It doesn’t matter if your press release is being sent to editors at the top industry news outlets or if you’re publishing it online yourself, everyon… Read more
Five Ways to Make Your Press Release Stand Out in a Crowd
As you proof-read your press release, you check to make sure all the essential elements are there: attention-grabbing headline, well-articulated news angles, dateline written in AP style, tightly-written introductory paragraph that includes all five “W’s,” a quote from a com… Read more
Six Consecutive Press Release Failures. Why Bother?
I have seen press releases generate tens of millions of dollars in publicity $449 at a time. If you don’t believe me, just visit: https://www.ereleases.com/testimonials/
Why didn’t your press release do the same? The likely answer is that you gave up, perhaps even after a single press rele… Read more
PR Quotes: How Being Controversial, Despite Being Wrong, Attracts Media Coverage
I follow the television industry. It’s a medium I devote about five minutes a day trying to follow largely by headlines and RSS feeds. Today I saw this headline and had to dig deeper: Big Media Sites Like Hulu “Anti-Consumer, Anti-Media Employees, Anti-America”?
The headline borrow… Read more
The PR Fuel Mailbag: the Cost of Public Relations, Press Release Don’ts, and More
It’s once again time to dip into the PR Fuel mailbag for another batch of reader queries. How much do I charge for public relations services? Can a newswire service refuse to distribute my press release? Come find out the answers to these puzzlers from the world of public relations.
Question: I recen… Read more
Is a Press Release Your Best Public Relations Bet?
A press release is undoubtedly important when it comes to drumming up publicity for your business. But should it be the *most* important part of your public relations strategy? A press release may not even be the best way for your company or clients to get publicity for a new product or an important announce… Read more
Public Relations Basics: Mastering the Media Interview
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How to Shine in Media Interviews
Your press release did its job. A reporter calls and wants to talk about your business. Now what? You need to build a relationship with the reporter, and the primary way you’re going to do so is t… Read more
The PR Fuel Mailbag: Press Releases as Email Attachments, Expert Quotes, and Loudmouth CEOs
Q: I need to send out a press release that includes graphics. But many public relations pros say not to send out press releases as an attachment. What should I do?
A: I’m going to stick with my gut and suggest that you don’t send out the release as an attachment. The reasoning here is simple: 1.) Em… Read more