Picking the Best Press Release Distribution Service

You’ve written a press release, but now what? How are you going to get it seen? While you might be thinking of going the route of using free or low press release services, there are many reasons to avoid this strategy. What about emailing your press release to reporters? Good idea, but chances are that you don… Read more

Public Relations Scams: How to Avoid Press Release “Newsbaiting”

Press Release Spam and Newsbaiting

Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. This is certainly the heyday for easy mass d… Read more

Using a Newswire Service to Distribute a Press Release

So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire.

The beauty of newswire d… Read more