How to Transform Safe, Bland Press Release Quotes into Quotes the Media Will Love
When it comes to press release writing, there are certain things you need to include that are considered non-negotiables. The title, the contact info, the company summary…the list goes on and on. However, one of the most important pieces to the puzzle that we don’t often mention is the quote. Bottom line, … Read more
Pick a Public Relations Specialty for a Career Jumpstart
You were born with a silver tongue and a head for publicity. You know you want to be a public relations professional. But knowing you want to “work in PR” and actually finding a job are two different things entirely. … Read more
5 Tips for Serving as a Company Spokesperson
PR pros often find themselves thrust into the spotlight as company spokesperson. For the pro who is accustomed to more behind the scenes work, this new role can be challenging and rife with booby traps. … Read more