Know Your Audience When Sending a Press Release
After completing a press release you naturally want everybody in the world to read it. Friends, neighbors, and every journalist you can find an email, phone number, or physical address for in the continental US and beyond would love it if it was up to you. The release is naturally the most important thing in … Read more
Public Relations & Ethics: Why the Bad Reputation?
While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation. This reputation is a dirty little non-secret, and one many public relations professionals prefer not to … Read more