Mickie Kennedy here. I want to thank my customers this Valentine’s Day for helping make eReleases what it is today. Read More
Localized cultures often evolve at companies, for better or worse. Most former Enron and WorldCom employees I’ve spoken with say that the corporate cultures at both companies bred the behavior that ultimately resulted in far-reaching scandals. Read More
Some time ago, I wrote a column about how to conduct public relations research online and why it’s important to do so. Looking back on that column, I see that I was blinded by Google. In retrospect, I did not provide good advice to my readers. Read More
Looking back on the past six months, I’ve come to the conclusion that I’ve learned more about public relations during the time than any other period in my professional life. Here are ten things I’ve learned about public relations in the last half of the year. Read More
In desperate need of a break recently, I decided to check out of my Brooklyn home office and into a Manhattan hotel for a few nights of relaxation. Putting my research skills to work, I spent over a week trying to select the perfect hotel. There were amenities to consider, a location to decide on, and of course, I wanted to find a room within a certain budget. Read More
I’m one of those strange people who doesn’t have cable or satellite television. One of the nice things about the radio I have is that I’m able to listen to a simulcast of financial news network CNBC, and an added benefit of having no picture is that I get to really concentrate on what’s being said by the interviewees. Read More
Design consistency is a must in print communications. But consistent style guides for web sites are as important as they are for an organization’s print publications and advertising materials. In addition to assuring grammatical and syntactical consistency for your web site’s text-based information, web style guides should include rules on technical aspects of the medium that affect usability and visitor satisfaction. Here are some things to consider when trying to develop a web style guide. Read More
The difference between doing public relations for a private company and a handling PR for public company is the difference between watching your kid’s little league team and then taking a major league game. Read More
PR is an intense and difficult job that can be rewarding and disappointing. It can be exciting, and mind-numbingly boring. PR, more often than not, is misunderstood by people outside of the industry. Read More
It’s almost hard to believe that a little less than a decade ago, you could actually keep up with the blogosphere. In the years between the dot-com bust and the Web 2.0 explosion, you could count the number of blogs devoted to, say, music or movies on one or two hands. A few years ago, as blogging exploded across the Internet, many companies saw an in-house blog as a cheap and easy way to promote their businesses. Read More