The past several months have not been kind to athletes. This year alone, we’ve already witnessed two major sex scandals from top sports starts. But these guys aren’t the first athletes to find themselves in a PR scandal, and they certainly won’t be the last.… Read more
Editors and reporters receive hundreds of press releases all day long. Every time they look up, another one is in their inbox or on their desk. This means you have a lot of competition. The more press releases that are sent out, the better your story has to be to stand out from the crowd.… Read more
You have a great story to tell. You’ve written up an interesting press release, and you’re hoping to land some serious coverage from the media. What do you do now? Who do you send your press release to?… Read more
With hundreds of millions of blogs crowding the internet, the blogosphere can be a little bit like the Wild, Wild West at times. People say and do whatever they want, and decency and respect are thrown out the window.… Read more
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Press Releases and BackgroundersIf you run a business and want to attract attention to your products or services, publishing a press release is a great way to reach your goal. A press release gets your business published by major news outlets so that you can enter a b… Read more

Many people feel that magazines are on the decline.
The reality is quite the opposite:
Here are a few facts to help illustrate the importance of magazines in today’s world – an important element to consider if you want to get the message out about your prod… Read more
Trust. It’s something you’re always trying to gain … especially in this new online marketplace where customers have a hard time trusting anybody. … Read more
In today’s fast-paced media environment, accuracy in press releases isn’t just good practice—it’s essential for organizational credibility and success.
When you’re writing a press release, you’re in a constant battle to create an … Read more
I’m a firm believer in studying the mistakes made by other PR campaigns so you can avoid making them yourself. Forget learning from your own mistakes. That’s too costly. The goal should be to let other people make the mistakes, you learn from them, and you never make mistakes at all. … Read more
You can spend all the time you want writing a plan to build your brand, and you can create marketing materials and advertisements that reflect your branding goals too. But if you don’t train your employees to be ambassadors for your brand, it’ll all be for nothing. See, your brand is more than a … Read more