PR Fuel: Press Release News, Resources & Public Relations Tips - Page 66 of 106

You can’t work on the same campaign forever. Even if you work at the same company and deal with one company your entire tenure there, at some point you’ll have to hand over the reins. And more than likely that day will come before you retire.

Whenever that day is, you’ll have to train a new recruit. While you may … Read more

It almost seems like we’ve become accustomed to the various and sundry techniques of spin companies try in the media. If there’s a disaster we’re all looking how they’ll try to either recover or turn the news into something somewhat positive. When it comes and it’s obvious, we usually just laugh it off.

Som… Read more

It’s one of the lesser used PR tactics out there currently, but writing a white paper for your company’s product can do wonders for your business. I suspect the reason it’s so rare now is because they take time and energy to produce. Plus, it takes a mixture of creativity and raw know-how to make a proper white … Read more

What is the underlying purpose of all the PR work you’re doing? Why are you spending all of this time and money? Yes, it’s inevitably to bring in more business, but you accomplish this through building relationships. So all the public relations work you do  —  it’s to get people to like and… Read more

Oh man. You just off the phone with your boss and are seriously flipping out. She told you one of the company’s warehouses went up in flames and the cause is a little suspect. There might even be some foul play involved. Worse, several employees were hurt in the fire, though thankfully none were killed.

Even a… Read more

Every journey begins with a single step. It’s best to start at the beginning. Every rose has its thorn.

Ok, the last one didn’t work, but there a bunch of platitudes about the beginnings of a journey or quest. Your PR campaign is no different. No matter what your goal is, there’s one aspect of the campaign that… Read more

You have something to offer your customers. Maybe it’s a useful product or a service that will make their lives easier. But unless you’ve just come up with a new invention no one’s ever heard of, the odds are there are other people out there doing something very similar to what you’re doing. That means that in … Read more

Writing a case study is a great way to increase credibility with potential clients. Follow these tips to produce one that works the way it’s supposed to!

1. Write a headline focused on results. As in all types of writing, the headline will either grab your reader’s attention or cause them to move on. Sin

Social media is funny – sometimes it’s deadly serious, and sometimes it just seems like a large scale game. But even when it’s at its most intense, social media is still like a game – chess, that is. Each part of your campaign adds up to a complete set of pieces, all of which together can bring you success on the b… Read more

Should You Offer Exclusives to Journalists?

Your company has a huge announcement in the works. You’re gearing up to help spread the news out to the world. Suddenly you have a revelation: let’s offer it as an exclusive! That way our news will seem even bigger than it already is. Plus, we’ll have a unique deal w… Read more