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If you want to end your press release on a high note and ensure journalists have everything they need to cover your story, a well-crafted press release boilerplate is essential. This comprehensive guide will show you exactly how to crea… Read more
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An embargoed press release is when you send your news to journalists days or even weeks before you want it published, with a clear “do not publish until” date and time stamped at the top.
Picture this: you’re launching a major product next Tuesda… Read more
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Did you know that, according to Hubspot, when you use CTAs as anchor text in blogs, you can potentially increase your conversion rates by up to 121%? That’s not the only thing that CTAs are good for, however, as they’re a crucial component of successful press release… Read more
Did you know that about 88% of PR specialists are relying on a new strategy that may shape the future? This new press release strategy is called ‘digital storytelling.’ However, does your business need a press release?
Writing a press release takes a lot of work. You have to create something … Read more
Nearly 80% of businesses incorporate press releases into their content marketing strategies. If consumers don’t know about your business, they won’t shop from your brand. With press release services, you can keep consumers informed before drawing them to your products and services.
O… Read more
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Your branding and reputation are more important than ever, you need to take them seriously. In today’s day and age, it’s harder to maintain your image when there’s hype starting to build around your product from various sources.
You’v… Read more
According to the latest data, 90% of searchers haven’t decided how they feel about a brand before they start searching for it. That’s why you want to make sure your brand image is the highest standard it can be.
One of the most effective ways to get you the brand image recognition you want is thr… Read more
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When done correctly and with care, a press release can be a great way to get the attention of journalists and editors and earn some coverage.
So how do you write a press release that gets attention, pickup and press coverage? Let’s start with the basics.
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The global PR market is expected to grow at a CAGR of 11.1% to reach 102.8 billion in 2022. The increased spending is being driven by the growth of digital marketing and the need for better communication with customers and prospects. Businesses that are looking to im… Read more
A journalist may have 50-100 press releases come across their desk every day. If you want your story to be covered, it’s important to have your press release formatted correctly, so it’s easy for journalists to read.
But, writing a press release can be a little confusi… Read more