Earned Media vs. Advertising
The Battle for Consumer Trust
In today’s digital age, businesses are constantly vying for consumer attention and trust. With countless advertising messages bombarding consumers from every angle, it’s becoming increasingly difficult to stand out and establish credibility.
This is wh… Read more
Small Business PR: How to Get Big Media Coverage on a Small Business Budget
How to Generate Affordable PR for Your Small Business
As a small business owner, you might think that earning media coverage is out of reach without a big PR budget.
But after helping small businesses increase their visibility and credibility for over 25 years through my company, eReleases, I can confide… Read more
Media Outreach: Building Media Relationships and Earning Coverage
Ask AI for a short summary of this article
Media Outreach
Every week, journalists receive over 100 pitches in their inbox. Yet only 3.27% of those emails ever get covered or even a response. That’s roughly one reply for every 30 pitches sent.
What’s the difference between the emails that get p… Read more
Press Release Site: Maximize Visibility & Amplify Your Brand Message
Did you know it can take over five impressions before people start remembering your brand? Generating online brand visibility can help you linger in a consumer’s mind. When they want to purchase your product or service in the future, they’ll remember you!
Using a press release site can he… Read more
Using AI For Press Releases
Using ChatGPT to Create Compelling AI-Generated Press Releases
As a long-time advocate for press releases to gain earned media, I’ve seen firsthand how a well-written press release can generate significant publicity for businesses of all sizes.
With the rise of AI writing tools for press relea… Read more
Do You Need a Media Alert Template for Effective PR?
As a brand, having an effective media outreach strategy is essential. It allows you to communicate key messages to your target audience in a compelling yet professional manner.
While press releases are great, sometimes you’ll need something more concise. This is where media alerts come into pla… Read more
Top Crisis Communication Plan Examples for Your Business
You know how important it is to be prepared for anything in business. Unexpected crises can strike at any time, and if you’re not ready, they can seriously damage your company’s reputation and bottom line. That’s why having a solid crisis communication plan is crucial.
A crisis commu… Read more
12 Key Elements of a Robust Media Relations Strategy
Imagine your brand launching a groundbreaking product, but instead of the media buzz you anticipated, there’s silence. Your competitors, with less innovative offerings, are dominating headlines and capturing market attention. This could be happening because your media relations strategy … Read more
12 Best Practices to Maintain a Media Contact List
You built your media list, had an exciting news story, and heard nothing but crickets. When that happens, you might feel like PR has been a complete failure, but it’s not.
Often, a few simple tweaks can make the difference between a campaign that falls flat and one that goes viral. If you have a media co… Read more
Hiring a PR Service: Understanding Your Distribution Options
You want your press release to effectively reach the right readers at the right time. But how can you make that happen?
The answer is partnering with a PR service to optimize your distribution strategy!
Today, we’re diving into targeted and national distribution options, crafting the perfect pre… Read more