How to Start Your Business’s New Year With a Bang
Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.
Instead of resolutions this year, how about some promises to yourself and to your business? You may treat it a little more seriously, and with these improvements you’re guaranteed to start your business year with a bang!
Anyone can make a New Year’s resolution. Heck, we all do, though “losing weight” and “finding more time for community service” quickly fades away once February hits.
Instead of resolutions this year, how about some promises to yourself and to your business? You may treat it a little more seriously, and with these improvements you’re guarantee to start your business year with a bang!
1. Leverage Your Marketing
You’re already marketing your business, but how much leverage are you employing in that process?
May I make a suggestion? Try adding 6 or more press releases into your marketing plan this next year. Think about it. When you run, let’s say, an online ad, you’re going to pay several bucks every time someone clicks that ad. You pay (sometimes handsomely) for every click. Where’s the leverage in that?
But consider the impact that having your business covered with a feature story in a major media outlet would have on your business? Thousands, even tens of thousands of people could learn about your business from it, many of whom will want to do business with you.
And remember, when you send out a press release, it could get covered by not one, but many different media sources, each bringing their own audience to your business. Now, that’s leverage!
And, let me give you a hint, when you add press release distribution from eReleases, that leverage increases even further, because every press release distributed by eReleases is automatically sent out on Cision PR Newswire’s national feed, and to targeted individuals most likely to cover your story from our list of journalists, bloggers, and influencers.
Another hint – Do this 6 or more times during the year, and your leverage will increase even more!
2. Go After a New Market
Your loyal customers and fan base are great and all. But eventually you have to reach outside of your comfort zone and market to the rest of the world. In the new year, expand your PR and marketing to reach new groups of people you never thought of before.
To get you started, try to reach people who are CLOSE to your already existing market. For instance, if you already sell to science fiction fans, try to market to the horror or fantasy crowd next. When they latch on, go a little further out.
3. Spend More Time Thinking
It’s easy to get caught up in the day to day hustle of your work schedule. But there are some very real benefits to taking some time to just…think. Sit back, put on some background music, and spend some time thinking either about new product innovations or problems your company is having. Brainstorming just a few minutes a day can have some positive effects.
4. Delegate
How swamped were you last year? Don’t let the new year treat you the same way! Many of us (including yours truly) have trouble letting go enough to delegate tasks to others. But if you really want your business to skyrocket into the next level, you’ll have to let others do work for you; otherwise, you’ll lose your mind with responsibility!
Choose a few things to let go of at first to test the waters. Eventually, you’ll see that you don’t miss those little things and will be able to let go of a little more, and so on and so forth.
5. Find More Time to Relax
Yeah, this list is how to start off with a “bang” in business. But part of that “bang” is learning how to live your life and have a little fun. Last year was probably pretty busy, right? We’re just coming out of the slumped economy and times may be improving, but they’re still tough.
So find some more time to chill out this year. Don’t bring your laptop and smart phone – just get out there and have some fun. Visit relatives you haven’t seen in a while. Have an extra drink with a friend. When it’s time to get back to work, you’ll be more rested and ready to go.
How do you plan on making this upcoming year a great year for your business?
This article is written by Mickie Kennedy, founder of eReleases (https://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: https://www.ereleases.com/free-offer/big-press-release-samples-book/