Here are just some of the tasks that need to be completed to create a targeted media PR list:
Where do these journalists publish? You may want to pitch to traditional media, sometimes to bloggers, podcasters, media on Twitter, or perhaps trade journals. If your story has a local angle, you will need to take geography into account, too.
Who is interested in your story? You don’t want to send your story to media who aren’t interested – journalists will hate that. Sending a journalist irrelevant pitches is one of the biggest (and most typical) mistakes you can make.
Once you know the media outlets to target, determine who the right person is to contact at each media outlet. The general contact information provided by most medial outlets is not enough. You need to know the right reporter who is likely to cover your news release.
Building your own media list can be tiring. By letting eReleases do all the work of getting your news out, you can benefit from our comprehensive list of media contacts without taking the time to do all the research.