That’s truly unfair, because press releases have game-changing potential for small businesses. A single article, picked up by the right media outlet, can generate massive traffic and thousands of dollars in sales.
Many press release services take your money but only send your release in the technical sense. It gets sent to generic email addresses journalists never read.
Without the right distribution network, personal journalist relationships, and editorial expertise, your release ends up in a spam folder or buried on a wire nobody checks.
Meet Mickie Kennedy, Founder of eReleases, and learn how we help your press release stand out from the crowd.
Our service is like no other. Put industry insider expertise behind your press release.
1 Many services try to fake you out by calling themselves a “newswire” when they are not. The service we use, PR Newswire, is the oldest, most trusted press release newswire in the industry.
Did you know that the Associated Press and UPI newswires use their wires ONLY for content their reporters write? They do have services to send other stuff, but here’s the problem: The other material technically gets “sent,” but it’s buried deep where journalists under deadline in newsrooms do not bother to look. That’s why PR Newswire gives an advantage to small businesses.
2 Other PR services have commissioned salespeople whose job it is to sell and upsell you. Our editors are trained in journalism, and they don’t have the pressure of commissions.
When they give you advice, it’s because it is good advice and not some sales tactic.
3 The sad and little-known truth is that many cut-rate online press-release services will send your release using addresses in “[email protected]” format. In other words, they have no contact whatsoever at the newspaper, so they send it to a generic address. It gets filtered as spam and never reaches an editor or journalist. But they can claim that they sent your release to the newspaper.
Do you see why some of these outfits can charge next to nothing for “distributing” your press release? They think you’ll be happy that the release was sent to lots of places, when the real success comes from people receiving and reading your release. That’s why we cultivate personal relationships with our sources, so your individual release is highly likely to reach their personal inboxes.
4 Automated online systems take your press release and blast it out, spam-style, to huge numbers of email addresses and websites. Then they say your release got lots of “views” or “pickups.”
In contrast, our editors provide personalized attention that yields real results. They all work together in our office in Maryland and have actual journalism backgrounds. If you choose, you can have later press releases handled by the same editor! We believe that a personal relationship leads to better results for your business.
5 Earlier we talked about how some companies claim they used a “newswire” or even that they themselves are newswires, when they actually did not and are not. Another game they’ll play, in order to keep their expenses down, is to negotiate some limited distribution on a wire so they can claim your release “went out on the wire.”
In reality it was to a very limited audience, but they don’t tell you that. At eReleases, we pay lots of money for special access to the full, nationwide distribution of PR Newswire, so you get maximum exposure.
6 Your press release is too important to take someone’s word that it was distributed properly. That’s why we don’t just tell you that it went out. We give you the links so you can see for yourself.
Our WireWatch™ reports are available just 2 hours after your press release is published. Just click to see your press release on sites like MarketWatch, PR Newswire, Yahoo!, and many, many more.
Get a no-pressure consultation with one of our journalism-trained editors. Tell us your story and your goals.
Submit your release (or let us help write it). Choose your industry and we pinpoint the right journalist audience.
Your news goes out to top newsrooms and journalists via PR Newswire — and your WireWatch™ report arrives in 2 hours.
Rather than gambling on getting noticed, gain the right tools, strategies, and support to…
Access national media without the high cost.
Get seen by journalists who matter.
Attract new customers through earned media.
No sales scripts. No automated phone trees. When you call or chat, you’ll reach a journalism-trained editor who can help you decide if eReleases is right for your story — and how to make your release as strong as possible.
Submit Your Release
