When the boys and I were laid-off, I posted us up on eBay: For Sale - National Lampoon Comedy-Writing Staff. And then I sent out an eRelease. Without the eRelease, the stunt would have undoubtedly been lost forever, awash in a sea of countless auctions.

Thanks to the eRelease, the ad received over a half-million hits. I would sit there, refreshing the page, watching the numbers go up and up on the page counter. Suddenly, we were getting calls from around the world. We did at least a dozen radio interviews, one in Canada, one in Ireland. The story was picked up by every major news source I can think of and plastered all over the internet. Within a week, the prestigious advertising firm Foote Cone & Belding was calling us! And to top it off, that month we were featured in the New Yorker’s “Talk of the Town.” Thanks eReleases! Nothing could have been easier or more inexpensive to use!

Steve Brykman
Humorologist
Got Your Nose
http://www.gotyournose.com