I hired a “specialty entertainment publicist” for my rock band, shelled out my $1,200, and got nothing for it. Not one single pickup. What’s worse, her release didn’t even go out over the wires (that would have cost an extra $800 I found out later). The next time around I got smart and put out an eRelease. Within 10 days we had articles in the Washington Post, the SJ Mercury News (plus a follow-up article), and the online versions of Spin, Wired, Billboard, the BBC and MSNBC, plus a bunch of blogs. An absolutely amazing value.

Paul Durham
Black Lab
http://www.blacklabworld.com