1. October 6, 2011

    5 Ways to Make Sure Your Press Releases Get Found

    In ye olden days, press releases were only sent directly to reporters, and if the reporters weren’t interested in your press release, they would never share it with the public and it would never see the light of day. That was it. You had to accept rejection and try, try again. (Read more…)

  2. June 3, 2011

    How Measuring PR in Equivalent Ad Space Metrics is a Fool’s Errand

    Recently, I received a question from a colleague with an interesting question about a campaign they were running. A local hospital needed some help with their clipping service. My friend’s question was how exactly to calculate the true PR value of a mention. (Read more…)

  3. June 10, 2010

    How Cause Marketing Can Help Your Brand

    According to the IEG Sponsorship Report, companies all across the country will spend about $17.1 billion on sponsorship opportunities. This includes sponsoring various events, arts, and causes. In fact, on cause marketing alone, companies will spend about $1.61 billion this year, up over 6% from last year. (Read more…)