steve jobs

October 13, 2011
5 PR Lessons From the Late Great Steve Jobs

Steve Jobs didn’t just leave behind a legacy of great technology and black sweaters. Another big part of his inspiration, at least in a business sense, was in the world of PR! Apple had some great public relations over the years, and – like so many paradigm-shifting technology over the past 30 years – a lot of it can be attributed to Steve. Here are five of those lessons you can take to heart for your business. (Read more…)
January 8, 2009
Apple’s Public Relations Balancing Act

Steve Jobs is alive. That much we know. But the health status of the co-founder, chairman, and chief executive officer of Apple, Inc. remains a mystery to many, especially those who believe Jobs and the company’s public relations department are not being completely honest. One thing is clear: Questions about Jobs’ health are not going away anytime soon. (Read more…)

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