relationships

January 24, 2011
How to Reach Out to Top Social Media Users

If you’re looking to build your influence, the easiest way to do it is to influence the influencers. If you can reach out to the top social media users and have them pushing your message, you can reach more people than you’d ever reach on your own. (Read more…)
October 29, 2010
Is It Okay To Leave Negative Comments On Other Blogs?

If you’re looking for a way to get your name out there, build some relationships, and position yourself as an expert, blog commenting is a technique that can get results. Becoming a regular commenter on top industry blogs can do all of the things mentioned above if you go about it correctly. (Read more…)
September 17, 2010
10 Stupid Employee Relations Mistakes

Handling employee relations issues correctly is absolutely essential for creating a successful company. Never forget, your employees are a top asset, but if you botch your relationships with them, you could create a work environment with low morale and little productivity. Needless to say, this isn’t good for business. (Read more…)
May 7, 2009
Public Relations Strategies: Positioning Yourself as an “Expert”

Presenting yourself–or someone in your organization–as an expert can be a critical aspect of your public relations strategy. However, there are some fields where just about anyone can say they’re an “expert”–or worse, a “consultant.” The media, and even the general public, has become increasingly skeptical of such claims. However, there are ways to overcome this skepticism, add credibility to your claims of expertise, and pull off a public relations coup. (Read more…)
February 20, 2009
Customer Relations as Extension of Public Relations

Last week, I thanked my customers in a special Thanks-Valentine’s message. The response was very positive. I received dozens of messages that had a common theme: people were responding to my message on a very personal level. (Read more…)

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