Give Your PR a New Coat of Paint

Nothing helps the outside of a building or the feel of a room like a fresh coat of paint. Even though the building or room is old as dirt and you’ve seen it for years and years, it all of a sudden takes on a new life. You don’t even have to move the furniture around…though it’s still a good idea. (Read more…)

Areas Where You Should Boost Your PR Budget

Do you know which areas your public relations campaign isn’t quite working? If so, it may be difficult to decipher exactly how to fix them. (Read more…)

How to Prepare Your PR for a Product Launch

The walls of your office building can barely contain your team’s excitement: it’s almost time for launch! The product has been perfected, the website is ready to go at midnight – everything seems like it’s in place. (Read more…)

Cut the Crust Off Your PR Sandwich

Remember when you were a kid and mom would make you a PB&J for lunch? You would always eat the insides of the sandwich (cut into triangles, of course!) and leave all the crust on the plate. When your mom would ask why you didn’t eat the entire sandwich, you’d say “I did!” You never knew why you didn’t like the crust, you just knew you didn’t. (Read more…)

Why PR is Like a New Puppy

It runs around in circles. It chews up your newspaper. It begs at the table. Then it ruins your carpet. (Read more…)

Public Relations as Psychological Warfare

Your enemy is behind the gated walls, firmly entrenched, ready to wait out your attack forever. You’re the General in your tent, battalions waiting for your commands. Instead of a frontal attack costing lives and money, you decide to hunker down for a good old fashioned psychological battle. (Read more…)

Are Public Relations and Social Media Melding?

There’s been a lot of talk about this in the PR world as of late. In fact, I wouldn’t be surprised to find out some readers were themselves surprised to learn the two are mutually exclusive! But of course public relations has been around much longer than social media. The more time goes by, however, social media and public relations have started to become almost inseparable. (Read more…)

Public Relations & Ethics: Why the Bad Reputation?

While PR pros are known for being able to “spin” even the worst news into good press, they are often reluctant to tackle their own industry’s bad ethical reputation.   This reputation is a dirty little non-secret, and one many public relations professionals prefer not to talk about. But where does this bad reputation come from? (Read more…)

The History of the Press Release

The Origin of the Press Release and Its Importance to Public Relations

Have you ever heard the story of how a young man named Ivy Lee responded to a tragedy that took the lives of more than 50 people and used it to create what would become a mainstay of any public relations effort? Don’t worry if you haven’t. The truth is that most public relations practitioners haven’t either. (Read more…)

Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)