public relations campaign

April 14, 2009
Public Relations Basics: Mastering the Television Interview Process

During my first television interview, the producer had one piece of advice for me: Don’t use profanity. During my second television interview, the producer had another piece of advice for me: Be controversial. Public relations consultants should take both of pieces of advice to heart. But there’s a lot more to an effective television interview. (Read more…)
February 18, 2009
How Public Relations Firms Can Benefit from the Economic Downturn

I spent last Saturday in Philadelphia catching up with a friend. In a scary sign of the times, I came to the conclusion that it was cheaper to take the train than to drive. A longtime conductor on Amtrak’s Keystone line agreed. He told me that he couldn’t remember the trains ever being so crowded, a sign that people were leaving the car at home and hitting the rails. With the current economic downturn, some companies are reaping rewards from the misery of others. It’s not necessarily a bad thing; it can be a public relations opportunity. (Read more…)

PR Fuel Home