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December 16, 2011
Have You Lost Your Passion for Blogging?
The blogosphere is filled with so many stagnant blogs that it often feels more like a virtual cemetery than anything else. Why? Well, what usually happens is people get all fired up, start their blog, and come out swinging. But all that wild swinging leaves them fatigued and the next thing you know, they’re too tired to keep going. Then the blog dies off. (Read more…)
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November 30, 2011
5 Signs You’re a Twitter Bonehead
Twitter has proven to be a great tool for companies to engage the public and build their brand. On the flip side, it has also shown itself to be perfect for people and businesses to make fools of themselves and kill their public perception. Who’d have thought you could prove yourself to be a complete Twitter bonehead and ruin your brand in 140 characters or less? (Read more…)
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November 7, 2011
Should You Be Using PPC for PR?
When it comes to managing the public perception of your brand online, what are usually the hot topics? Social Media? Search Engine Optimization? I’d say those are the top two. But what about PPC? (Read more…)
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January 29, 2001
Another Year of Lessons
As you read this, I’m most likely playing poker at the Monte Carlo in Las Vegas, winding down another year that saw me work way too much and play too little. I’m sure you feel the same way, so I hope you’re getting some well-deserved time off. Looking back, 2004 wasn’t an unusual year for PR, but there were some interesting developments. (Read more…)