PR During Minor and Major Holidays

Every business owner wants to take advantage of the major holidays like Christmas or Fourth of July. These cultural common denominators are fairly easy ways to rally public opinion, plus there’s no need to reinvent the wheel. Everyone knows to expect deals on Black Friday, after all. However, if you’re j… Read more

Spin Techniques You’ve Never Noticed Before

It almost seems like we’ve become accustomed to the various and sundry techniques of spin companies try in the media. If there’s a disaster we’re all looking how they’ll try to either recover or turn the news into something somewhat positive. When it comes and it’s obvious, we usually just laugh it off.

Som… Read more

Can Public Relations Polish a Tarnished Image?

How do you polish a tarnished image? For celebrities, a tearful interview or two will go a long way to help sway the court of public opinion. But for a company or organization, a tarnished image requires a lot more public relations polish than an appearance on Larry King.

The first step in repairing a company… Read more

Six Public Relations Tips for Nonprofits

Marketing is a dirty word for many mid-sized or community-based nonprofits. Activists often see marketing and public relations campaigns as tactics corporations use to dupe otherwise respectable consumers into buying junk they don’t need. Nonprofits, with their purer motivations and lofty … Read more

Public Opinion Matters in Public Relations

You’re trying to improve job recruiting and retention. You’re worried about local backlash over your expansion plans. You’re about to launch a new product or service. The next step is finding out what your audience is thinking. If you try to guess, you could waste a lot of time and mone… Read more