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February 19, 2009
Public Relations Scams: How to Avoid Press Release “Newsbaiting”
Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. (Read more…)
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February 17, 2009
Using a Newswire Service to Distribute a Press Release
So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. (Read more…)










