1. May 10, 2010

    Easy Ways to Repurpose Your Press Releases

    During the month of April, everyone was focused on going green. With Earth Day, there were the usual conversations about recycling and reducing waste. It got me thinking. These concepts don’t just apply to physical products. Recycling and repurposing can be applied to everything, even press releases. (Read more…)

  2. May 6, 2010

    7 Key Components for Press Release Distribution Success

    During my years of offering press release distribution services, I’ve seen firsthand what it takes to be successful. Today, I want to share with you the 7 key components you need to have in place if you want to get results with your press release marketing. (Read more…)

  3. February 19, 2009

    Public Relations Scams: How to Avoid Press Release “Newsbaiting”

    Gone are the days when members of the media are the only people reading your press releases. Thanks to the online distribution model, press releases are now transmitted to thousands of web sites and millions of e-mail inboxes. (Read more…)

  4. February 17, 2009

    Using a Newswire Service to Distribute a Press Release

    So you have a fine press release written, but you don’t know quite what to do with it. You decide to blast an email to your best contacts. You get no response. You pitch some people over the phone, but they’re not interested. So it’s time to go to the newswire or wire. (Read more…)