1. February 19, 2010

    Public Relations at the Local Level

    When people think public relations, they think of slick PR pros courting journalists or holding press conferences in front of national media. But the truth is that most businesses and organizations are relatively small, relatively localized entities. (Read more…)

  2. February 8, 2010

    When (Not) to Hold a Press Conference

    If television and the movies are to be believed, press conferences are the backbone of the public relations industry.  Every time a character in a movie makes good, he or she is often seen standing in front of microphones from the likes of the BBC and CNN while dodging rapid fire questions from reporters.  But the operative phrase there is “in the movies.” (Read more…)

  3. December 17, 2008

    In Public Relations, It’s a Fine Line Between Gift and Bribe

    There is nothing wrong with giving gifts–unless you work in public relations and your recipient is a journalist. There is a very fine line between a token of appreciation and a bribe. It is a line that once crossed can cause problems not easily rectified, problems that go beyond a public relations snafu. So when I received the following email, I had to do some serious thinking. (Read more…)