Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free. (Read more…)
I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)
As I’ve done each year for the past several years, I am closing out the current year by publishing a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, major political and sporting events, as well as a list of anniversaries being celebrated — or simply remembered — in 2008. (Read more…)
I haven’t dipped into the mailbag lately, so I thought it was a good time to do some spring cleaning by responding to some letters and sweeping up some odds & ends. (Read more…)
As I’ve done each year for the past few years, I wanted to begin closing out the current year by publishing a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, elections, major sporting and entertainment events, as well as list of anniversaries being celebrated — or simply remembered — in 2007. (Read more…)
Back in May 2003, I sat down - ok, instant-messaged - with Jeremy Pepper to talk about what it’s like to start your own PR firm. Pepper had just launched his own firm, POP! Public Relations, and was beginning to get settled.
Since our first interview, Pepper has been busy not just practicing PR, but writing about it. His Musings from POP! Public Relations weblog has become a leading online destination for people looking for insight into the PR industry, and Pepper has become an outspoken advocate for and critic of the industry. I caught up with Pepper this week and we spoke - ok, instant-messaged - about the challenges an independent PR practitioner faces, the role of weblogs in PR, good and bad PR campaigns, and a number of other issues. (Read more…)
The clouds that have hovered over the public relations industry for the past few years are beginning to clear, according to the third annual Public Relations Generally Accepted Practices Study (”GAP III”), published by the USC Annenberg School for Communication’s Strategic Public Relations Center (”SPRC”) and sponsored by the Council of Public Relations Firms. (That’s a mouthful.) (Read more…)
An amazing event is taking place online and it’s one that could help reshape how we think about public relations. The Global PR Blog Week 1.0 is what it’s called and it bills itself as “an online event that will engage PR, marketing and business bloggers from around the globe in a discussion about blogging and communications.” In a nutshell, some of the most intriguing PR and marketing minds from around the world have been brought together to discuss the online world and how it applies to the business of marketing and public relations. (Read more…)
Perhaps the only thing more gruesome and despicable than the images of American soldiers torturing, mistreating and demeaning Iraqi prisoners was the videotaped execution of an American who was abducted by terrorists in Iraq. But behind the images of both disturbing acts lays a simple premise: Public Relations. (Read more…)
As I’ve done each year for the past few years, I wanted to end the year with a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, elections, major sporting and entertainment events, as well as list of anniversaries being celebrated - or simply remembered - in 2006. (Read more…)
