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October 18, 2010
Are You a Whiny PR Pro?

As a PR pro, you’re in a constant battle to get media coverage for your clients. And as you undoubtedly know by now, things don’t always go your way. Maybe your story got cut at the last minute by the editor, or maybe a quote that mentioned one of your clients got slashed from the story. It sucks, but it’s just part of this crazy business we’re in. (Read more…)
September 7, 2010
Getting More from Video in Your Press Releases

According to a survey issued late last year by PRWeb, 94 percent of PR people see value in including video with news releases. However, just 12 percent of the 1,817 respondents had actually ever tried including video in their press releases. The simple truth is that people aren’t taking advantage of online video in their press releases, despite all the benefits they believe it offers. (Read more…)
February 4, 2010
How to Harness Twitter for Public Relations

When the micro-blogging site Twitter first appeared on the scene, few people knew what to make of it. It was a combination blog site and social network, and people quickly set out to find out how to leverage the hot new service. Fortunately for PR professionals, Twitter has proven to be an excellent avenue for public relations and even media relations. (Read more…)
January 12, 2010
PR Measurement Tips to Grade Your Campaign’s Performance

Is your PR campaign actually working? Do you even know the answer? Have you or your PR agency been tracking the results? (Read more…)
December 16, 2009
Pay-for-Play PR – Is the Gamble Worth It?

Pay-for-play or pay-for-performance PR is a tempting proposition. It’s akin to lottery and casino come-ons, filled with the promise of winning the big jackpot. Only the jackpot here is landing a story placement in a major media outlet. (Read more…)
March 18, 2009
Bookmark This! New and Improved PR Tools

Searching the web high and low for effective tools to help public relations professionals, I found a number of new and improved resources that can be of benefit even to the most veteran flack. The one thing all of these tools have in common? They’re free. (Read more…)
February 3, 2009
Is Your Public Relations Job at Risk?

I received some unwelcome news recently. A friend called to say he had been laid off from his position in the corporate communications division of a major company. The company, he said, was cutting back its public relations budget and his job was one of the first to go. PR professionals shouldn’t necessarily be surprised by that news. (Read more…)
May 15, 2001
Your 2008 Public Relations Calendar

As I’ve done each year for the past several years, I am closing out the current year by publishing a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, major political and sporting events, as well as a list of anniversaries being celebrated — or simply remembered — in 2008. (Read more…)
April 9, 2001
Mailbag Odds and Ends

I haven’t dipped into the mailbag lately, so I thought it was a good time to do some spring cleaning by responding to some letters and sweeping up some odds & ends. (Read more…)
April 8, 2001
Your 2007 Public Relations Calendar

As I’ve done each year for the past few years, I wanted to begin closing out the current year by publishing a “print and save” public relations calendar for the upcoming year. In this issue you’ll find calendar listings for holidays and observances, elections, major sporting and entertainment events, as well as list of anniversaries being celebrated — or simply remembered — in 2007. (Read more…)

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