Headline Writing: Our Best Tips and Tricks for Effective PR Headlines

It might be the shortest sentence in your entire press release, but your headline is undoubtedly one of the most important. In fact, some might say that it’s more important than the actual press release itself.

The sad reality is that headlines are often treated as an afterthought, even though 8 out … Read more

Press Releases: DIY or Hire an Expert?

Only 70% of B2B marketers have a documented content marketing strategy. Without fresh content, you could miss out on a change to reign in new customers. About 84% of companies outsource their content creation to generate fresh leads. You could save yourself valuable time and energy by working with a prof… Read more