Writing a Great Subject Line for Your Pitch

You have an awesome pitch, and now it’s time to send it by email to the reporter of your choosing. And while you probably thought composing the pitch was the hardest part, the truth is that you still have one of the largest challenges ahead — getting the reporter to open your email. How can you guarantee that th… Read more

5 Ways to Determine Whether Your Story is Newsworthy

You slaved for hours crafting the most informative, beautifully written, and concise press release to ever cross an editor’s desk.

But you wait, and wait, and still receive no calls from journalists or bloggers. You follow up with the newsroom and editors give you the brush off.

You followed all th… Read more