You have an awesome pitch, and now it’s time to send it by email to the reporter of your choosing. And while you probably thought composing the pitch was the hardest part, the truth is that you still have one of the largest challenges ahead — getting the reporter to open your email. How can you guarantee that they won’t simply ignore (or delete) your pitch without ever even glancing at it?
Well, first of all, you can never guarantee anything. However, there are a few things you can do to up the odds a little bit. That being said, the number one step you can take to get noticed is to write a killer subject line for your email. Think about it, your pitch is sitting in the inbox of a reporter who probably gets 100 unsolicited pitches every day. If you were them, how would you go about sorting through them? First you’d probably look for names you recognized, although I can’t really help you there. But next, you’re going to look for a subject line that pops out and grabs you, right?
So the question is, how can you write a subject line that will convince the journalist to open your email and at least give your pitch a fighting chance? Here are a few pointers to get those creative juices flowing:
Ever had your email pitch read by a journalist? What was your subject line?
This article is written by Mickie Kennedy, founder of eReleases (http://www.ereleases.com), the online leader in affordable press release distribution. Grab your free 160-page copy of the Big Press Release Book – Press Releases for Every Occasion and Industry here: http://www.ereleases.com/insider/bigbook.html