new business

June 8, 2011
Public Relations vs. Marketing: Which is More Important?

It’s something businesses struggle with constantly: do they focus on marketing or public relations? Is it more important to get the word out about the company, or is it better to try and talk to people directly? (Read more…)
April 15, 2010
How to Get More Referral Business from Your Customers

Referral business is the most trusted form of advertising and marketing there is. It’s totally organic, and it’s credible because it isn’t coming from you. It’s coming from your customers. Truly satisfied customers tell their friends and colleagues about your products or services, and as a result, you get the honor of doing business with these friends and colleagues. Your customers become ambassadors for your brand. (Read more…)
April 3, 2009
Can You Explain Public Relations Basics to the Public?

I had an eye-opening conversation over the weekend with a friend of mine from Germany. She was surprised to see PR Fuel on my new business cards. When I explained it to her, she came back with a rather odd response: “So, public relations is like headhunting?” After about an hour of fielding questions about public relations, I came to the startling realization that many people don’t really understand how the PR industry really works. (Read more…)
February 16, 2009
Why Every Company Needs a Web Site

Some companies who build web sites today are still not completely sure what the web can do for them; “build a web site” becomes an entry on a “to do” checklist between “buy pencils” and “pick up non-fat creamer for office.” (Read more…)

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