mistake

February 2, 2010
The Dos and Don’ts of Press Release Writing

When you send out a press release, you’re competing with hundreds, maybe even thousands, of other press releases. How can you cut through all this clutter to separate yourself from the pack? Well, like the old saying goes, “Content is king.” (Read more…)
January 26, 2010
The Biggest Public Relations Mistake You Could Be Making

PR mistakes are made every day. If you don’t believe me, just check out a few of the major PR disasters in recent years. Of course, you probably don’t need to worry about facing a PR disaster of that magnitude, but you can still make costly mistakes that can cause serious damage to your brand. (Read more…)
April 20, 2009
Do You Have a Bad Attitude About Public Relations?

After a recent holiday break visiting friends, my spirits were high. An awful drive home in holiday traffic did little to change my positive mindset. I sat down today determined to write something upbeat. “Any ideas for my public relations column?” I asked a friend. “I want to stay positive because I’m tired of writing about public relations disasters.” (Read more…)

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