1. January 13, 2012

    Can Google Plus Stand the Test of Time?

    Reports constantly go back and forth: either Google Plus is a tremendous failure or it has changed the face of social media forever. I’m more interested in the long-term stability of the platform, as Plus can easily go either way. Google has already seen the demise of a few social media experiments in Wave and Buzz (though I think Wave got a bad rap), so naturally users are skeptical to Plus’s ability to stick around. (Read more…)

  2. July 20, 2010

    Lessons You Can Learn from the iPhone 4’s Launch Bugs and Ultimate Response

    The launch of the iPhone 4 has been nothing less than a comprehensive PR lesson for anyone willing to pay attention. From the dangers of launching a product before it’s ready for market to techniques for handling angry customers and so much more, this past month has been full of missteps and a few right moves that each of us should carefully examine and keep in mind. (Read more…)

  3. May 25, 2009

    Public Relations and the Technology Sector: After the Bust

    At the turn of the decade, you couldn’t open a newspaper without reading a story about some high-flying dot-com or tech company. The coverage of these companies bled from the business pages to the feature sections to the front-page. And when the dot-com bust came, the coverage faded back in the opposite direction — the downfall of a tech company went from the front-page to a small mention in the business section. Coverage of the technology sector has stabilized, but it has also shrunk. Some newspapers eliminated entire sections or supplements. The media is still a bottom-line business; fewer ads mean less editorial space. Which makes public relations for tech companies that much more difficult. (Read more…)

  4. May 6, 2009

    The PR Fuel Mailbag: Blogs, Online Press Rooms, Nosy Bosses, and More

    Another dip into the PR Fuel mailbag produced a slew of interesting questions from readers. This time around we decide if public relations departments should have a hand in corporate blogs, how to get attention for an online press room, and other queries from the world public relations. (Read more…)

  5. March 26, 2009

    Best Press-Release-of-the-Week™ – LaunchYourLine.com

    This week saw the launch of LaunchYourLine.com, a website that aims to help aspiring entrepreneurs launch their product from conception to market: (Read more…)

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