interns

January 19, 2012
Busting the Biggest Content Marketing Myths

We’ve all heard the saying, “content is king.” And it’s hard to argue against it. So more businesses than ever are making attempts at publishing compelling content online in an effort to attract new visitors, build back links for improved search rankings, increase their credibility and name recognition, and generate more leads and sales. Not a bad strategy; however, there are a few misconceptions floating around out there. With that in mind, I’d like to take a few moments to bust what I see as the biggest content marketing myths. (Read more…)
March 2, 2009
PR Firms: Train Your Interns Now to Avoid Headaches Later

Public relations vets often complain that they’re stuck with subordinates given little or no training after they’re hired. Most industries utilize interns for cheap labor in exchange for the promise of on-the-job training. Unfortunately, few industries actually provide good on-the-job training, relegating interns to menial tasks and errands. (Read more…)
January 26, 2009
Seven Ways to Extend Your Public Relations Budget

Improving your public relations strategy doesn’t have to be a time- or money-consuming affair. Taking on some easy tasks and implementing some simple ideas can lead directly to generating good publicity and improving your existing public relations efforts. Here are seven tips to get the most out of your public relations budget. (Read more…)

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