1. November 11, 2010

    Stop Writing Press Releases. Start Writing Feature Releases.

    Before everyone gets up in arms, I’m not here to say that the press release is dead. It’s not. What I am here to say is that the old way of writing press releases may no longer be the best tactic. No, I’m not just talking about SEO and optimizing your press releases. I’m talking about much more than that. (Read more…)

  2. March 31, 2010

    How to Use Feature Stories as a Public Relations Tool

    In journalism terms, a feature story is an “evergreen” story, meaning that its significance won’t fade over time. While the exploits of the latest celebutant have a limited shelf life, evergreen feature stories can run at any time.  (Read more…)

  3. February 22, 2010

    5 Steps for Creating a Public Relations Strategy

    Performing public relations services for a new company or a company that has never before seen the spotlight can be an exciting, not to mention somewhat daunting, enterprise.  Will the company become a media darling? Will a concerted PR effort result in floods of public good will? Before you start counting your chickens, you need to develop a PR strategy. Here are the five most important points for doing just that: (Read more…)

  4. April 28, 2009

    Feature Me!

    Small or large, all companies hunger for feature stories highlighting the positive elements of their businesses. Feature stories in newspapers or magazines make for great calling cards when trying to close a deal, hire employees, attract investors, and draw consumers, clients, or customers. Getting the story published, however, can be a gut-wrenching and lengthy affair. Getting the story to read how you want is even more difficult. Here are five tips for pitching a feature story and making it a public relations winner. (Read more…)

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