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August 24, 2011
The 6 Worst Press Release Headline Mistakes You Can Make

Writing a great headline is one of the most important things you need to do to get your press release read. A great headline entices the reader and invites them to check out your story. It tells them to keep reading. (Read more…)
March 12, 2009
Coordinated PR Is The Key

A coordinated public relations attack can be a thing of beauty. When all the pistons are firing, and the planets align, PR can pour down like rain in a drought-stricken area. But the key to a coordinated PR attack is coordinating the people behind it. (Read more…)

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