disaster

January 20, 2012
Investigating the Root Cause of a Controversy

Oh, geez. Looks like your company has stepped in it this time. You were sitting at home with the dog watching “Big Bang Theory” when the phone rang. Jim, the VP of your little but growing company, tells you to turn on the news. (Read more…)
June 29, 2011
The Keys to Social Media Success: What They Unlock

The keys to success with social media are many. Instead of just having to use one to unlock a door, you’re required to use many for one lock! One door might need the “build relationships” key as well as the “do proper research” key to unlock. Another door requires the “learn SEO,” “build a community,” and “hire social media manager” keys before it opens! (Read more…)
March 25, 2011
5 Class Act Responses to PR Faux Pas

Have you ever made a Twitter gaffe? Well, you’re certainly not the first, and assuredly will not be the last! The important thing to remember is that mistakes happen, and your response to the goof is what really counts. This is none more evident than in the following five cases. (Read more…)
April 21, 2009
Knowing the Basics Can Prevent Public Relations Mishaps

Baffled is the word I’ll use to describe how I felt after having a conversation recently with a public relations rep. I was baffled because this putative public relations professional had no clue what he was talking about. And I was baffled because I could not figure out how or why a company would hire such a person. Think you know everything about your company? (Read more…)
March 3, 2009
Public Relations and the Art of the Promotional Offer

Promotions are a great a way for companies to jump-start sales, raise brand awareness, and reward and retain customers. The marketing department typically comes up with the ideas, and then public relations department are charged with helping promote them. (Read more…)

Investigating the Root Cause of a Controversy

The Keys to Social Media Success: What They Unlock

5 Class Act Responses to PR Faux Pas

Knowing the Basics Can Prevent Public Relations Mishaps

Public Relations and the Art of the Promotional Offer

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