definition of public relations

April 1, 2010
Public Relations: Not Just the Spin Zone

Ask a stranger in a coffee shop what comes to mind when she thinks of public relations, and chances are she will say something along the lines of “spin” or “covering up a scandal.” And its true that the only time the average person sees a public relations professional is when they are advising a politician or celebrity or apologizing for a corporate screw-up. With that perception firmly in the public eye, it’s easy to see why public relations as a profession has developed a public relations problem of its own. (Read more…)
March 23, 2009
Are You Unhappy with Your Public Relations Job?

These days it seems like everyone I know in the public relations game is looking for a new job. If nothing else, the sheer amount of people I know looking for a change in the public relations industry–I honestly believe that about 50 percent of the PR reps I know are looking to change employers–signals that PR vets and newbies alike are feeling less secure about their actual responsibilities as the definition of “public relations” continues to evolve. (Read more…)

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